Throughout this process I have also used social media, media technologies to gain inspiration and “market” my artist. Social media is a modern media technology that has increased in usage and popularity recently. The social media platform of Instagram has played a huge role in gaining inspiration for the style and design of my artist. By using Instagram I was able to view and understand the style of artists who I was basing my own artist on, which has greatly helped me in making my artist appear as professional and genuine as possible. Ceri and I also used Twitter to create a Twitter page for both our artist and dance duo. By doing this we were able to create our artists and dancers to appear as professional looking as possible. By creating a social media account for our performers we were also able to meet and achieve the demands of our target audience; as our target audience is made up 16-24 year olds and a great proportion of this audience have a clear presence on social media meaning they would enjoy and understand the Twitter profile pages. Using social media allows us to target our main audience effectively and in a way they will enjoy, this is a great benefit throughout the process.

To access the social media platforms I have used a combination of my own iPhone SE and computers/laptops. Particularly for Instagram I have used my phone due to quick and simple access I have to the app. I also find Instagram easier and faster to use via a touch-screen device. For Twitter I have used a mixture of both my phone and computer, however tend to lean towards my phone more due to the simplicity and ease of the app on a touch-screen device. The benefits of the social media sites being accessible from anywhere and on any device has been as massive benefit for me as I have been able to find information and inspiration quickly and without complications.

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